Comments for itsdevelopmental.com http://itsdevelopmental.com content + technology + people | How the creation & consumption of content is changing Tue, 21 Feb 2012 15:40:11 +0000 hourly 1 http://wordpress.org/?v=3.1 Comment on How to create pre-event buzz using social media by Martin http://itsdevelopmental.com/2012/how-to-create-pre-event-buzz-using-social-media/#comment-2007 Martin Tue, 21 Feb 2012 15:40:11 +0000 http://itsdevelopmental.com/?p=1753#comment-2007 Thanks for the comment, Tim. Agree, Bill's is a personal touch and I think that counts for a lot when you are trying to bring people together. I like the way Bill connects people and brings people into the conversation. It is a powerful way of pulling people to your event. Thanks for the comment, Tim. Agree, Bill’s is a personal touch and I think that counts for a lot when you are trying to bring people together. I like the way Bill connects people and brings people into the conversation. It is a powerful way of pulling people to your event.

]]> Comment on How to create pre-event buzz using social media by Tim Spagnola http://itsdevelopmental.com/2012/how-to-create-pre-event-buzz-using-social-media/#comment-2006 Tim Spagnola Tue, 21 Feb 2012 14:59:06 +0000 http://itsdevelopmental.com/?p=1753#comment-2006 Great Article Martin and all points very valid. Buzz is an important factor heading into any sort of event, and Bill does a great job of making his promotional push personal. Great Article Martin and all points very valid. Buzz is an important factor heading into any sort of event, and Bill does a great job of making his promotional push personal.

]]> Comment on Event coverage – why should you? by Martin http://itsdevelopmental.com/2012/10-reasons-why-you-need-to-get-your-event-covered/#comment-1994 Martin Thu, 16 Feb 2012 09:32:37 +0000 http://itsdevelopmental.com/?p=1717#comment-1994 Hi Stephen - thanks for your comment. The true value for the event organiser is to create a lasting space for discussion so that you can continue to develop your events, to build connections with those interested in the event and to facilitate discussion. This is exactly what has happened for the clients I have worked with. This is done by creating and sharing content. Where's the value? People will know who you are and remember you and your event, you can start discussions around developing events and finding speakers etc. All this can be done at little cost versus traditional ways of doing this so there is an immediate value in the cost-reduction. You can also monitor activity which you believe has more 'value' such as people who retweet. Live event coverage delivers eyeballs and interaction which you would not otherwise get for an event. In terms of 'disenfranchising the non-tweeting majority' I would say firstly is that the case in your market. Is the audience really not on Twitter? Second, live event coverage is more than tweeting, it is creating content. As I point out in the post, clients can use this content for post-event marketing via email or any other channel. Make this a part of the sponsorship package and you have another revenue stream. I'm happy to share more thinking about this so feel free to drop me an email. Hope that's answered your points :) Hi Stephen – thanks for your comment. The true value for the event organiser is to create a lasting space for discussion so that you can continue to develop your events, to build connections with those interested in the event and to facilitate discussion. This is exactly what has happened for the clients I have worked with. This is done by creating and sharing content. Where’s the value? People will know who you are and remember you and your event, you can start discussions around developing events and finding speakers etc. All this can be done at little cost versus traditional ways of doing this so there is an immediate value in the cost-reduction. You can also monitor activity which you believe has more ‘value’ such as people who retweet.

Live event coverage delivers eyeballs and interaction which you would not otherwise get for an event. In terms of ‘disenfranchising the non-tweeting majority’ I would say firstly is that the case in your market. Is the audience really not on Twitter? Second, live event coverage is more than tweeting, it is creating content. As I point out in the post, clients can use this content for post-event marketing via email or any other channel. Make this a part of the sponsorship package and you have another revenue stream.

I’m happy to share more thinking about this so feel free to drop me an email. Hope that’s answered your points :)

]]> Comment on Event coverage – why should you? by Stephen Citron http://itsdevelopmental.com/2012/10-reasons-why-you-need-to-get-your-event-covered/#comment-1993 Stephen Citron Thu, 16 Feb 2012 08:51:10 +0000 http://itsdevelopmental.com/?p=1717#comment-1993 Martin - very interesting article. Do you know the true value of the for the event organiser? I can see how amplifying an event would mean that more people become aware of it and follow it online. But what is the impact of this? For instance, when running a similar event again subsequently, it is great if some from this online community attend the event in person, less so if people who would otherwise register and attend now just follow online. Tweetreach looks good for that event. But for an event that does not have such as a strong social media focus don’t you run the risk of disenfranchising the non-tweeting majority? And when they say that almost 40,000 people were reached, if this simply represents the aggregate of people that follow the tweets I would suggest it is less interesting than a stat of the number that show they have read the message, say by taking an action such as clicking the link or retweeting. Any thoughts? Martin – very interesting article.
Do you know the true value of the for the event organiser?
I can see how amplifying an event would mean that more people become aware of it and follow it online. But what is the impact of this? For instance, when running a similar event again subsequently, it is great if some from this online community attend the event in person, less so if people who would otherwise register and attend now just follow online.
Tweetreach looks good for that event. But for an event that does not have such as a strong social media focus don’t you run the risk of disenfranchising the non-tweeting majority? And when they say that almost 40,000 people were reached, if this simply represents the aggregate of people that follow the tweets I would suggest it is less interesting than a stat of the number that show they have read the message, say by taking an action such as clicking the link or retweeting.
Any thoughts?

]]> Comment on Round-up of #trulondon 5 content by Martin http://itsdevelopmental.com/2012/round-up-of-trulondon-5-content/#comment-1985 Martin Sat, 11 Feb 2012 12:23:03 +0000 http://itsdevelopmental.com/?p=1706#comment-1985 Hi Max, thanks for highlighting these two tracks - they look very interesting. Some high quality discussions coming up methinks! Hi Max, thanks for highlighting these two tracks – they look very interesting. Some high quality discussions coming up methinks!

]]> Comment on Round-up of #trulondon 5 content by Max Heywood http://itsdevelopmental.com/2012/round-up-of-trulondon-5-content/#comment-1984 Max Heywood Sat, 11 Feb 2012 11:41:44 +0000 http://itsdevelopmental.com/?p=1706#comment-1984 Thanks Martin :-) Two of the tracks I'm most looking forward to are: Ninja Headhunter Andre Hellström (@AndreMploy) on his brilliant Join the Band campaign for Spotify http://open.spotify.com/user/flensodent/playlist/7u8PoKMncO7JJI54LNp1Ji WorldBlu's Global Director of Certification + Community Miranda Ash (@mirandaash of WorldBlu on The democratic workplace http://www.worldblu.com/ Thanks Martin :-)

Two of the tracks I’m most looking forward to are:

Ninja Headhunter Andre Hellström (@AndreMploy) on his brilliant Join the Band campaign for Spotify
http://open.spotify.com/user/flensodent/playlist/7u8PoKMncO7JJI54LNp1Ji

WorldBlu’s Global Director of Certification + Community Miranda Ash (@mirandaash of WorldBlu on The democratic workplace
http://www.worldblu.com/

]]> Comment on Moving learning content away from courses provides L&D with a measurement problem by Martin http://itsdevelopmental.com/2012/moving-learning-content-away-from-courses-provides-ld-with-a-measurement-problem/#comment-1974 Martin Tue, 07 Feb 2012 11:37:15 +0000 http://itsdevelopmental.com/?p=1677#comment-1974 Hi Julian - thanks for the comment. When it comes to L&D I am presuming organisations like to default to measuring something they know they can measure eg a course. Every department needs to be able to measure what it does and its effectiveness in the wider organisation, which is, I guess, why we default to measuring what happens in the classroom, the tangible learning intervention. It's what we are familiar with (as we do it in schools) but that doesn't make it right. We need to move away from this obsession (I like your wording) and be brave to say that the measurement of learning interventions has to measured on the job and by other people as you say. The whole issue of task/performance measurement rests with the wider organisation - managers especially. Learning interventions are only one part of good performance and so can be difficult to measure. I guess this then leads us into the thorny issue of ROI of learning and development . . . a subject for another post. Hi Julian – thanks for the comment. When it comes to L&D I am presuming organisations like to default to measuring something they know they can measure eg a course. Every department needs to be able to measure what it does and its effectiveness in the wider organisation, which is, I guess, why we default to measuring what happens in the classroom, the tangible learning intervention.

It’s what we are familiar with (as we do it in schools) but that doesn’t make it right. We need to move away from this obsession (I like your wording) and be brave to say that the measurement of learning interventions has to measured on the job and by other people as you say. The whole issue of task/performance measurement rests with the wider organisation – managers especially. Learning interventions are only one part of good performance and so can be difficult to measure. I guess this then leads us into the thorny issue of ROI of learning and development . . . a subject for another post.

]]> Comment on Moving learning content away from courses provides L&D with a measurement problem by Julian Staddon http://itsdevelopmental.com/2012/moving-learning-content-away-from-courses-provides-ld-with-a-measurement-problem/#comment-1973 Julian Staddon Tue, 07 Feb 2012 11:07:28 +0000 http://itsdevelopmental.com/?p=1677#comment-1973 Hi Martin I agree: 'Surely the point is that someone is able to carry out their tasks successfully – now that can be measured.' As with all these measurements they need to be made at the right point in time. Managers need to be measuring workplace/task performance periodically. You can 'test' a test as it were but that only tells you someone was OK in that course. We need to get away from this obsession of course measurement - it's ongoing workplace task measurement that we need and that works whether something is in the cloud, classroom etc... in fact, it measures all forms of learning. So it's measuring workplace ability rather than the material. Julian Hi Martin

I agree: ‘Surely the point is that someone is able to carry out their tasks successfully – now that can be measured.’

As with all these measurements they need to be made at the right point in time. Managers need to be measuring workplace/task performance periodically. You can ‘test’ a test as it were but that only tells you someone was OK in that course.

We need to get away from this obsession of course measurement – it’s ongoing workplace task measurement that we need and that works whether something is in the cloud, classroom etc… in fact, it measures all forms of learning.

So it’s measuring workplace ability rather than the material.
Julian

]]> Comment on Elearning, mobile, informal: the technology agenda for L&D by Martin http://itsdevelopmental.com/2012/elearning-mobile-informal-the-technology-agenda-for-ld/#comment-1964 Martin Fri, 03 Feb 2012 21:07:50 +0000 http://itsdevelopmental.com/?p=1668#comment-1964 Hi Sam, thanks for your comment and for the link. Will take a look. Pleased you see similar trends. Overall, the big push seems to be towards learner-centric as you say. That presents some interesting challenges for tech vendors! Hi Sam, thanks for your comment and for the link. Will take a look. Pleased you see similar trends. Overall, the big push seems to be towards learner-centric as you say. That presents some interesting challenges for tech vendors!

]]> Comment on Elearning, mobile, informal: the technology agenda for L&D by Samantha Brackley http://itsdevelopmental.com/2012/elearning-mobile-informal-the-technology-agenda-for-ld/#comment-1961 Samantha Brackley Fri, 03 Feb 2012 10:59:30 +0000 http://itsdevelopmental.com/?p=1668#comment-1961 Hi Martin, Great blog post, and interesting that you too picked up on the issues surrounding LMS and tracking in social sharing environments. We found a similar trend in Brightwave's live debate with 36% of the audience found felt that lack of proof that knowledge has been acquired was the biggest obstacle to the shift from courses to resources. More results are here (and a video coming soon): http://www.brightwave.co.uk/debate When it comes to innovation its clear that the industry has become even more learner-centric , as opposed to technology being the driver, which is great to see. Excellent show all round! Sam Hi Martin,

Great blog post, and interesting that you too picked up on the issues surrounding LMS and tracking in social sharing environments. We found a similar trend in Brightwave’s live debate with 36% of the audience found felt that lack of proof that knowledge has been acquired was the biggest obstacle to the shift from courses to resources. More results are here (and a video coming soon): http://www.brightwave.co.uk/debate

When it comes to innovation its clear that the industry has become even more learner-centric , as opposed to technology being the driver, which is great to see.

Excellent show all round!

Sam

]]>