Category Archives: Social marketing

Why events are so great for generating content

Posted on June 3, 2011 by Martin

Seems a bit of an obvious post but I wanted to write it because of my recent experiences of covering events such as Tru Dublin, ConnectingHR, The Big M and Social Media in Recruitment. Traditionally journalists like me were sent … Continue reading →

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Social media the Betfair way

Posted on January 24, 2011 by Martin

Great post on how pokersite Betfair is using Twitter. Thanks to Lakey for pointing to the article. I'll leave you to enjoy the post but will run the last couple of lines as they are telling for all organisations using … Continue reading →

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Video: the digital story of the nativity

Posted on December 16, 2010 by Martin

Clever, funny and thanks to Kev for pointing it out.

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New start for RBI Elevenses

Posted on November 2, 2010 by Martin

I have taken over the running of our weekly knowledge sharing events Elevenses. Today was the first one for a while – now on a Tuesday rather than a Thursday. Will post more on this shortly, but in the meantime, … Continue reading →

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Video: how Oreo built a hugely popular Facebook fan page

Posted on October 15, 2010 by Martin

Some interesting insights here – not least the fact the brand goes where the people are and not the other way around.   Kraft Foods: How Oreo Learned to Fish Where the Fish Are, presented by Beth Reilly from GasPedal … Continue reading →

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