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Category Archives: Publishing
Can social media tools provide customer insights for publishers?
Very interesting interview with Louise White, Incisive Media Group marketing MD at Incisive Media Group, over at The Media Briefing. What stood out for me is the fact that the use of social media is still in its infancy in … Continue reading
Posted in Innovation, Marketing, Publishing
Tagged content, data, incisive media group, marketing, metrics, publishing
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‘Interact with people where they are’
And put your content where people are congregating, says Dan Farber, editor in chief CBSnew.com. It is something we know but I thought it was well put in this video. This interview is one of a series on the future … Continue reading
Posted in Content, Engagement, Publishing, Social media
Tagged Brian Solis, CBSNews, content, news
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Kevin May on building a reputation as a journalist
Kevin May, editor of Travolution, helped me out with the content for today’s digital journalism workshop at Reed Business Information. Here he talks about how to build reputation as a journalist and what online tools to use.
Posted in Content, Publishing, Training
Tagged digital journalism, reed business information, Travolution
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