Category Archives: Marketing

Coca-Cola outlines its content marketing strategy

Posted on January 4, 2012 by Martin

  Data is the new soil from which our ideas will grow. Data whisperers will become the new messiahs.   There are plenty more statements like this dotted throughout these two animations. But don’t be put off. Here we have … Continue reading →

Posted in Content, Marketing | Tagged | Leave a comment

Brett Minchington on employer branding trends

Posted on November 3, 2011 by Martin

“People will become the key driver for organisations. They always have done and organisations will understand that more.” Brett Minchington was the opening keynote at Employer branding experience 2011, held in Haarlem, The Netherlands. He started off by telling delegates … Continue reading →

Posted in Content, HR, Marketing, Recruitment | Tagged | Leave a comment

Robert Half launches crowdsourced video series

Posted on June 22, 2011 by Martin

Interesting to see recruitment agency Robert Half launch a site dedicated to interview blunders called Don’t let this happen to you. This is where the company will host a series of videos on common interview mistakes. The site also includes … Continue reading →

Posted in Content, Marketing, Recruitment, Video | Tagged | Leave a comment

From mobile to real life Angry Birds-style

Posted on June 15, 2011 by Martin

[H/T GuyClapperton]

Posted in Content, Games, Marketing, Uncategorized | Tagged , | Leave a comment

Why events are so great for generating content

Posted on June 3, 2011 by Martin

Seems a bit of an obvious post but I wanted to write it because of my recent experiences of covering events such as Tru Dublin, ConnectingHR, The Big M and Social Media in Recruitment. Traditionally journalists like me were sent … Continue reading →

Posted in Content, Marketing, Social marketing | Tagged | Leave a comment

Good example of recruitment consultancy content marketing

Posted on May 31, 2011 by Martin

This video from talent acquisition consultancy Social Talent is a great piece of content marketing. Why? Because it provides very useful information about the recruitment market and social media landscape in Ireland, which is of huge value to its clients. … Continue reading →

Posted in Content, Marketing, Video | Tagged | Leave a comment

Social media jobs: are journalists on the outside looking in?

Posted on May 26, 2011 by Martin

This question is based on anecdotal evidence but it seems that many advertised social media jobs are marketing jobs. And lots of them are agency jobs. And if you don’t have marketing or agency experience you won’t get a look … Continue reading →

Posted in Content, Marketing, Social media | Tagged | Leave a comment

Brands as publishers – content marketing and the transparency challenge

Posted on May 11, 2011 by Martin

Great TED talk from Morgan Spurlock. Thanks to LinkHumans for pointing to this on the Marketoonist blog.  

Posted in Content, Marketing | Leave a comment

How businesses market themselves using social media

Posted on April 22, 2011 by Martin

Some useful slides here on how businesses are marketing themselves using social media from Andy Mcfarlane, Marketing Director at Vodafone Global Enterprises. I missed this presentation, which was given to the Bath and Bristol marketing network. Andy Mc Farlane – … Continue reading →

Posted in Marketing, Social media, Uncategorized | Tagged | Leave a comment

News organisations to learn from subscription services?

Posted on April 13, 2011 by Martin

I’ve always thought that paid for online services would have something to teach news organisations about how to do content marketing now that they are looking to put their content behind paywalls. The article how paywalls are changing news organizations’ … Continue reading →

Posted in Content, Marketing | Tagged , | Leave a comment