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Category Archives: Innovation
Using Facebook for research
I recently heard this at a dinner party – one where everyone else who attended seemed to dislike social media. One of the guests works for an engineering company and he was talking about how new graduates in his office … Continue reading
Solar panels for college education – interesting incentive
Not seen a lot on this but it caught my eye. A solar energy company – EOS Energy – is offering to pay college fees for farmers’ children to attend agricultural college. Interesting incentive – will we see more of … Continue reading
Where is the mobile innovation in B2B publishing?
The Apple iPad 2 launches today which made me think about how much mobile innovation has or has not been going on in B2B publishing. Seems to me that nothing much has happened apart from sites being optimised for mobile … Continue reading
Video: the digital story of the nativity
Posted in Innovation, Marketing, Social marketing, Social media, Video
Tagged facebook, google, nativity, twitter
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Can social media tools provide customer insights for publishers?
Very interesting interview with Louise White, Incisive Media Group marketing MD at Incisive Media Group, over at The Media Briefing. What stood out for me is the fact that the use of social media is still in its infancy in … Continue reading
Posted in Innovation, Marketing, Publishing
Tagged content, data, incisive media group, marketing, metrics, publishing
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What next for the web?
Find out by following one of the premier conferences on hot trends for the web – Le Web – which is currently taking place in Paris. Check out #leweb hashtag on Twitter and follow the likes of Adam Tinworth who … Continue reading
Video: Hacks and hackers at RBI
Great to see my colleagues at XpertHR get the honours. Better still the fact RBI hosted the event and is now looking to provide data journalism training for journalists. Hacks and Hackers at RBI from John Thompson on … Continue reading
Posted in Content, Innovation
Tagged data, data fournalism, hacks and hackers, journalism, rbi, xperthr
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Putting science fiction into planning for the future
Posted in Design, Innovation
Tagged design, futurism, intel, morrow project, planning, technology
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Viral video: from Old Spice to Sesame Street to The Sun newspaper
An important lesson when thinking about making a highly shareable video: work out how you can piggy back on what others have done. It happens a lot on Youtube, especially in the form of mash-ups. Here are two iterations of … Continue reading
Posted in Content, Engagement, Innovation, Marketing, Video
Tagged Grover, marketing, old spice, sesame street, The Sun, video, viral
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Microsoft Kinect – taking online learning to the next level?
Kinect, Microsoft's gaming innovation looks incredible. To say hands-free is an under-statement — the system, which hooks up to the Xbox 360 requires no wires or handcontrollers to connect the gamer to the screen. An infra-red camera 'sees' what movements … Continue reading