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Category Archives: Engagement
In-session polling equals great event content
Here’s the second post inspired by conferences I have attended recently – the first was on changing delegate bevhaviours. Here I wanted to sing the praises of in-session voting. This is nothing new – the technology has been around for … Continue reading
My guest post on recruitment content marketing
I’m doing a couple of posts this week for Bill Boorman. Today’s post is on recruitment content marketing.
Why not adopt the unconference model within your business?
This week I'm going to the TruLondon recruiting unconference. I went last year (that's one of my pictures from last year's event) and really enjoyed it – see my post on XpertHR. This year I am going back in a … Continue reading
‘Interact with people where they are’
And put your content where people are congregating, says Dan Farber, editor in chief CBSnew.com. It is something we know but I thought it was well put in this video. This interview is one of a series on the future … Continue reading
Posted in Content, Engagement, Publishing, Social media
Tagged Brian Solis, CBSNews, content, news
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Mappiness, motivation and behaviour change
Mappiness looks very interesting in terms of getting people to participate. At a recent conference, Design for Persuasion, persuasive technology guru BJ Fogg talked about the behaviour change equation ie what is required to prompt people to change their behaviour. … Continue reading
Posted in Behahaviour change, Design, Engagement, Psychology
Tagged apps, happiness, mappiness, mobile, motivation, participation, psychology
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Viral video: from Old Spice to Sesame Street to The Sun newspaper
An important lesson when thinking about making a highly shareable video: work out how you can piggy back on what others have done. It happens a lot on Youtube, especially in the form of mash-ups. Here are two iterations of … Continue reading
Posted in Content, Engagement, Innovation, Marketing, Video
Tagged Grover, marketing, old spice, sesame street, The Sun, video, viral
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Drawing lessons on your Nintendo DS
Interesting to see Nintendo will be launching a game which has more to do with learning than game playing. This kind of development blurs further the line between gaming and learning and is a really interesting area in terms of … Continue reading
Stephen Fry, the Windows phone and emotional engagement
OK so Stephen Fry talking about the Winsows phone is somewhat of a surprise as he is a big Apple fan but what is really interesting here is the way he talks about emotional engagement . . . Is it … Continue reading
Presentation: seductive user interface changes
Posted in Design, Engagement, Usability
Tagged design, persuasion, UI, user interface
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