Category Archives: Behahaviour change

Redesigning medical data into actionable content

Posted on January 29, 2011 by Martin

A great talk here from Thomas Goetz, exec editor at Wired, looking at how Wired redesigned medical data to make it more accessible and engaging for patients – if it is more accessible and engaging it will help behaviour change … Continue reading →

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Game mechanics, content and building user engagement

Posted on January 28, 2011 by Martin

This week's connectinghr chat – #chrchat – prompted this post. In the chat I raised the issue of using game mechanics in developing learning apps. More of that later in the post. Game mechanics – the techniques that are used … Continue reading →

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Behaving like ants

Posted on November 23, 2010 by Martin

Interesting little experiment to see how people act – very ant like, as Scott Berkun says.   People Watching Plus from Rune Madsen on Vimeo.

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Designing systems for the realities of human nature

Posted on November 22, 2010 by Martin

And the realities are: We are lazy – we want to be able to do things as easily as possible. So keep it simple. We are social – we are pack animals. So, make sure what you design and build … Continue reading →

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Mappiness, motivation and behaviour change

Posted on November 18, 2010 by Martin

Mappiness looks very interesting in terms of getting people to participate. At a recent conference, Design for Persuasion, persuasive technology guru BJ Fogg talked about the behaviour change equation ie what is required to prompt people to change their behaviour. … Continue reading →

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