You’ve had a successful show and a bucket full of leads. You’ll get straight into contact with the hot leads, but what about the other 90%? How will you keep them interested in what you have to offer?
The answer is simple: By drip feeding your leads high-quality, relevant content to help keep you top of mind.
You’ve already done the hard work. You’ve talked, listened and understood the challenges. Now you need to deliver content that can help your leads with those challenges.
Itsdevelopmental’s After Show service provides you with a programme of personalised content to start sending clients within two weeks of the end of the event.
We will provide you with six blog posts and a whitepaper to help you keep clients warm and also generate more leads.
We have a light-touch process to keep things simple and to enable a fast turn-around:
- Briefing call to agree topics and process
- We produce a content plan and schedule
- We create 6x 500-word blog posts
- We make revisions to the blog posts
- We create 1,000-word whitepaper from blog posts*
Our experienced journalists/copywriters identify and develop content from the show, sector trends, customer challenges and your business insights.
Within two weeks of the event ending you can start nurturing your leads with high-quality content.
*This fee includes the written content only.
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