Welcome to Itsdevelopmental Ltd. We are a boutique consultancy, run by two highly experienced journalists and copywriters – Martin Couzins and Roisin Woolnough. We also have a network of highly experienced and talented partners who work with us on a project basis.

Martin Couzins profile picture

Martin. An award winning journalist and copywriter, yes, but I am also a content curator, a blogger, a consultant, a conference speaker, a social media whizz…I provide consultancy services, I provide thought leadership, I run online courses and webinars and I help with training needs. I won the Training Journal special achievement award in learning and development and have spoken at the following conferences: Learning Technologies, the Learning and Skills Group Summer Forum, Learning Live, World of Learning and the L&D show.

Roisin Couzins profile pictureRoisin. A journalist and copywriter, I love the written word. I love playing with words, coming up with the right words, telling a story in the best possible way and getting the right message across. I like talking to people to find out what they have to say on any given subject and then working out how to weave those words into a story that people want to read. I love a writing challenge and will tackle any subject. I specialise in business, HR and L&D but have also written extensively in the fields of social care and sustainability.

As a journalist, I have written for The Guardian, Financial Times, the Times Higher Education supplement, CNN and The Ecologist, plus numerous business titles, including Computer Weekly, Personnel Today, Community Care, Director, Recruiter and Ecotextile News. See some examples of my work here.

As a copywriter, I have written features, blog posts, whitepapers and ebooks for numerous organisations, including training providers, financial organisations, membership organisations and consultancies. Look at our clients page to find out more.

What is Itsdevelopmental?

We provide content and consultancy. What kind of content? Whatever you need, be it written content such as blogging, whitepapers and email newsletters or audio such as podcasts and video. We have a range of services to help create and share engaging content. Take a look here.

We also provide a personalised, effective and insightful content and communications consultancy. Our extensive journalistic and copywriting experience means we are ideally placed to identify your content and communications needs and how best to meet them. We are experts at sharing great content on social media. Martin in particular loves this side of the business.

With our content and consultancy focus, we help businesses build and enhance their digital presence. We do it because we understand the power of the written and spoken word and the power of social media. We bring all those elements together to tell stories on behalf of individuals and organisations.

We are happy to shape the service and our products to suit your particular content and communication needs. Just talk to us

How we work

We work collaboratively. We will work for as long as it takes finding out what it is that you need. How can you build your digital presence? What’s the best way to get your story out there? Who needs to hear it? What platform will amplify your message most effectively?

When it comes to providing the content, we work collaboratively here too. We share the writing and editing, depending on what’s required, how and when.

What our clients say

We have helped 40 plus clients to build their digital presence. You can see who we have helped here. And this is what they have to say about us:

I have worked with Martin across several pieces of content creation. This has always been a positive, easy experience as Martin quickly understands what we are trying to do, and delivers. Martin always brings fresh ideas to any project, taking a more collaborative role and going beyond simply answering the brief.
Thomas Kirby, Northern Europe Field Marketing Manager at Cornerstone OnDemand

Martin has been working with me on our social media strategy and digital content and his ideas, professionalism and support have been amazing. In terms of knowing the latest content regarding learning and organisational development I haven’t come across anyone better. I have no hesitation in recommending him and believe he will take the organisational MOOC to a different level.
Claire Walsh, managing partner LCP

Martin worked closely with our business during a period when we were changing our company direction and establishing new processes and systems. Not only did Martin capably mange our social media presence for our company over the last 12 months, but he also assisted us in assessing CRM and marketing automation systems. Martin’s work with us has been invaluable in helping us establish our new arm.
Shylie Smith, head of business development, Recognising Excellence