Earlier this week, Sumant Singh Bhatia shared this image on Twitter from journalist event Hacks/Hackers. The image was part of a presentation from Dmitry Shishkin,  BBC World Service Group Digital Development Editor.

I love this image because it provides a view of what content is for (the bottom right purpose is to educate). The image covers all the bases and I think it is a useful frame through which to look at what content your produce and why.

What’s the purpose of your content?