Linkedin members are engaged by content shared by brands. That’s according to a survey of 9,000 Linkedin members carried out by the platform.

The data shows that the most engaging content comes from peers (57%), followed by colleagues (54%), company/brand (52%) and influencers (51%).

And members engage with content because of its relevance to them (61%), being educational and informative (62%) and providing insight on the latest trends (48%). They care most about the following topics:

The big take-away here is that Linkedin members want to engage with brands that share useful and relevant content.

The infographic from the research is below. The related Linkedin post is here.