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There is a painful truth for anyone who wants to curate content. It takes time.

It takes time to find, filter and share relevant information for your audience. It matters not whether you are curating information for personal or professional development, for marketing, for internal comms, for learning or for sector insights. Why? Because the very act of finding, filtering and sharing information requires you to do exactly that – spend time selecting information, actually reading/watching/listening to it, thinking about it, adding context and sharing it for your audience.

This goes against the fact we are busy in our work and play lives and that technology has made it easier than ever before to find, filter and share information. In fact, the act of sharing can be so irresistible that people will share meaningless information.

According to a Chicago Tribune article . . .

According to a study by computer scientists at Columbia University and the French National Institute, 59 percent of links shared on social media have never actually been clicked: In other words, most people appear to retweet news without ever reading it.

Added to this is the fact we are generally happy to look only as far as the first page of Google search when we are actively searching out information.

According to research by online advertising network Chitika, the first five results of search returns account for 75.7% of the search traffic and the entire first page accounts for 92% of search traffic. Not many people make it beyond page one.

This suggests that people take information at face value, which in part explains the rise of the fake news phenomenon.

It is worth remembering that very little is known about how the algorithms powering curation tools work so when we take information at face value it is possible that information delivered by curation tools is no more valuable than taking the first search result you see on Google.

Which brings us back to time. Combining an open and inquiring mind with time to read/watch/listen and to think about why a piece of information may or may not be useful enables a curator to make good decisions about what to share and why.