CIPD L&D Show 2016

Last week I was at the Chartered Institute of Personnel and Development’s Learning and Development Show. It was a big event held over two days in London’s Olympia. Part exhibition and part conference, the event delivered a lot of content. That’s fine if you were there and if you were following it via the event hashtag via Twitter.

If you were not then you may well have missed the event apart from reviews in the trade media and from commentators and bloggers. This is what tends to happen for many events. Most focus is on the event itself. There might be a hashtag so there might be some tweets from the event plus some images too but that’s about it.

With a content plan for your event you can create a longer lasting experience. How? In a number of ways:

This content provides a range of benefits:

No matter the size of your event you can capture content from it and at low cost – delegates have phones that capture video, audio, images and text. Just by inviting people to share and sharing slides is a great start. The thing to remember is to plan content for after the event whilst planning for the event itself.

Here are the six videos Mike Morrison and I produced from the event.