Thanks to Heidi Cohen for sharing a link to this Google Think video on what it calls the Zero Moment of Truth. Watch the video to find out what that is.
There is an interesting piece of data in here that is worth noting if you generate, or aim to generate, leads through your website. And that is consumers consume at least 10 pieces of information before they purchase.
Think about that. Now think about what content you provide on your site, on social, on email right now. How is your content helping people buy what you offer?