On Tuesday, I spent a couple of hours with Bath Spa University students talking about how to share stories using social media. For the the first part of the afternoon I talked about how I use social tools to develop stories and in particular to crowdsource ideas, thoughts and feedback.
The deck, if you can understand it without a voiceover (!) is here . . .
In the second part of the session, the students went outside (it was warm and sunny) and discussed how they would use social media to share their work. They came back to the room laden with Post-It notes (image above) and shared their ideas – that’s the the list of ideas below.
I said I would share some links too, so here goes:
- 7 Tremendous Ways To Promote Your Content On LinkedIn
- The Definitive Guide To Google Authorship Markup
- The People Formerly Known as the Audience
- How To Build A Winning Twitter Strategy In 2014
- The 5 Best Tools for Measuring Social Media Performance
- Twitter best practices for journalists
- Best Practices for Journalists on Facebook
- 5 ways journalists are using Pinterest
- Eight Google+ tools for journalists
- Journo, promote thyself
- These 24 Tools Will Blast Your Brand To the Next Level
- 35 tips on sharing your story using social media
And here were the ideas the students came up with . . .
- Use platforms that can help amplify your work, for exam[le behance in graphic design
- Encourage user interaction by getting discussion going on Twitter, create a hashtag
- Ask users to vote on question related to your topic/idea
- Forums are a great place to build conversation – specific audiences who are more likely to be interested
- Create a Spotify playlist related to the music you write about and share this on other networks, especially Facebook
- Target relevant hashatgs on Twitter
- Tweet people directly with questions
- Engage with your followers on Twitter – asking questions is a good tactic
- Aim to boost your online presence as the author/creator – that means having a good profile on various networks
- Use pictures – people like images (think Instagram)
- Follow the right people on Twitter
- Keep your tweets short, snappy and retweetable
- Use quotes from your article and share across your networks to pull people back to the original piece
- Make sure you promote your work on your blog/portflio and set up Google Authorship for this very reason
- Vlogging – lots of opportunity to do video blogs off the back of your work
- Include images in Facebook updates
- Use Pinterest too – great as a more visual way of sharing your work
- Post work on ‘sharing’ sites such as issuu.com
- Writing about TV, get involved in fan pages and hashtags
The session was great fun and it featured another first for me – a hashtag (#storypromote) to share conversation around a university degree workshop. Thanks to all for making it happen. And thanks to one of the students, John, for his kind feedback . . .
@martincouzins Thanks for taking our seminar yesterday. I found it genuinely insightful. Interesting what a modern journo career entails.
— John Palmgren (@JPalmgren) April 2, 2014