On Tuesday, I spent a couple of hours with Bath Spa University students talking about how to share stories using social media. For the the first part of the afternoon I talked about how I use social tools to develop stories and in particular to crowdsource ideas, thoughts and feedback.

The deck, if you can understand it without a voiceover (!) is here . . .

In the second part of the session, the students went outside (it was warm and sunny) and discussed how they would use social media to share their work. They came back to the room laden with Post-It notes (image above) and shared their ideas – that’s the the list of ideas below.

I said I would share some links too, so here goes:

And here were the ideas the students came up with . . .

  1. Use platforms that can help amplify your work, for exam[le behance in graphic design
  2. Encourage user interaction by getting discussion going on Twitter, create a hashtag
  3. Ask users to vote on question related to your topic/idea
  4. Forums are a great place to build conversation – specific audiences who are more likely to be interested
  5. Create a Spotify playlist related to the music you write about and share this on other networks, especially Facebook
  6. Target relevant hashatgs on Twitter
  7. Tweet people directly with questions
  8. Engage with your followers on Twitter – asking questions is a good tactic
  9. Aim to boost your online presence as the author/creator – that means having a good profile on various networks
  10. Use pictures – people like images (think Instagram)
  11. Follow the right people on Twitter
  12. Keep your tweets short, snappy and retweetable
  13. Use quotes from your article and share across your networks to pull people back to the original piece
  14. Make sure you promote your work on your blog/portflio and set up Google Authorship for this very reason
  15. Vlogging – lots of opportunity to do video blogs off the back of your work
  16. Include images in Facebook updates
  17. Use Pinterest too – great as a more visual way of sharing your work
  18. Post work on ‘sharing’ sites such as issuu.com
  19. Writing about TV, get involved in fan pages and hashtags

The session was great fun and it featured another first for me – a hashtag (#storypromote) to share conversation around a university degree workshop. Thanks to all for making it happen. And thanks to one of the students, John, for his kind feedback . . .

@martincouzins Thanks for taking our seminar yesterday. I found it genuinely insightful. Interesting what a modern journo career entails.

— John Palmgren (@JPalmgren) April 2, 2014