A part of the wall surrounding the tennis club up the road has fallen down. I like the way the hole in the wall image (below) versus the wall image (above) describe the possibilites for organisations and their online presence.

Getting a look in is useful in many ways:

Pretty basic stuff, but useful in many ways – not just if I am a prospective member but if I wanted to work there, put on an event there etc. What’s more, all the tools are available (and are probably being used by your customers and colleagues in one form or another already) to do this online.

I also like the fact the hole in the wall is so much more interesting to look at ie there is stuff going on versus a wall. Life, interest, activity, fun. Why wouldn’t you share that?