Ericsson has just produced a study of how 15,000-plus people across 15 countries use TV. I say use it because the way we interact with our TVs and other screens is changing fast.
The report, TV and Media – Identifying the needs of tomorrow’s video consumers, makes for interesting reading and shows how our screen habits are changing and what this means for the way we watch TV.
I’ve pulled out the key points here:
- Mobile devices make up an increasing share of TV and video viewing – 72% use mobile devices at least weekly for video viewing and 42% do this outside the home. TV is becoming a multi-screen and multitasking activity.
- 75% multitask by using mobile devices while watching TV. One in four even watch multiple video sources at the same time. Even late adopters are becoming advanced video users.
- As many as 41% of the 65–69 year-olds in the survey stream on-demand/time shifted TV and video content, including YouTube, on a more than weekly basis.
- Video-On-Demand is increasingly used for relaxation viewing while linear and scheduled TV is shifting to appointment viewing.
- The value of linear TV is becoming more focused on live sports, events and other content with high ‘here and now’ appeal. Social viewing continues to be closely linked to this kind of content. User-Generated Content is becoming increasingly important.
- It is not only being used for entertainment, but also for education, how-to guides and watching product reviews. In fact, 82 percent use YouTube or a similar service at least monthly. We are witnessing the birth of aggregated, pick-and-mix TV solutions.
- The quest has begun to become the first easy to use, à la carte TV solution provider that aggregates consumer TV and video needs. Consumers rank having an à la carte TV offering as the fifth most important aspect of their viewing experience.