Not only are metaphors a great linguistic device they also have cognitive significance. I love metaphors because they can help make a point in a visually stimulating and surprising way. They can be abstract and precise at the same time.

Getting metaphors into what you write, draw, film and what you say can help you make your point and share your ideas in a more memorable way. It is something we explore in our work – take our homepage image for example, which aims to get across what we do which is to help individuals and organisations tell their stories.

In the video above, Jane Hirshfield takes a look at metaphors and how they work. It is well worth five minutes of your time.

But it doesn’t stop there. George Lakoff, a professor of linguistics at the University of California, Berkeley, says metaphors are cognitively important as well. They shape the way we think from a very young age. In this short video he explains his thinking.