This week I’ll be at the Social Media in Recruitment Conference in London, an event run by Mike Taylor, founder of Web Based Recruitment.

Mike is an event organiser who understands how to use content to create buzz around his events. His approach is to use his conference blog to both announce speakers and to interview them to give a flavour of what they will be talking about. It’s a good example of how event organisers can create useful content to promote events.

Here is what he has created for this year’s event.

Speaker announcements

In these posts, Mike announces speakers and provides an outline of what they will be speaking about:

Speaker interviews

In these posts, Mike shares video interviews he has shot with speakers ahead of the conference.

Another Social Media in Recruitment Success Story
Video interview with James Taylor from specialist recruitment agency Macildowie, who will be sharing the success that Macildowie have enjoyed since attending two of our Social Media in Recruitment conferences 2010 and 2011.

A Strategic Approach To LinkedIn Recruiting
Video interview with Charles Hardy, Strategic Talent Solutions Consultant at LinkedIn.

Emerging Social Media Tools and Technologies
Video interview with Bill Boorman on his session.

How Facebook Recruiting Is Changing Recruitment
Video interview with Paul Connolly, Strategic Account Director at Work 4.

I also like this post looking at pictures of some of the speakers from the same event four years ago. By simply bringing archive content back to life, this type of post is sure to raise a few smiles and get shared. This is particularly useful if you have a niche event serving a relatively close-knit community.

To find out more about the event and to register, visit the Social Media in Recruitment conference site. Follow the event on Twitter on #smir13.