Dr Susan Weinschenk shares her tips on moving from what she calls a ‘can do’ website to a ‘will do’ and ultimately a ‘still do’ website.
The seven principles are:
1 Too many choices
People say they want choice but give them too many choices and they find it harder to make a decision.
2 Social validation
Users will look to see what others are doing to help them make decisions. Peer group recommendations are very powerful.
If something is less available then people tend to want it more.
4 Food, sex, danger
Our unconscious mind is very sensitive to these factors – could be difficult to weave into your site though!
5 Power of faces
We are predisposed to pay attention to faces so use them well on your site.
We process info best in story form.
Small commitments can grow over time – so build them up for users.