Data is the new soil from which our ideas will grow. Data whisperers will become the new messiahs.

 

There are plenty more statements like this dotted throughout these two animations. But don’t be put off. Here we have Coca-Cola animating its thinking on content marketing – the shift to stories and conversations to engage consumers and to more effectively develop and market its products.

If ever you needed evidence that product marketing is shifting into theĀ  content space then this is it. Some interesting concepts in here (once you cut through the eye-watering jargon).

The videos are narrated by Jonathan Mildenhall, vice-president, global advertising strategy and creative excellence at The Coca-Cola Company. Good to see the person responsible for the thinking actually narrating the animations.

Thanks to Joe Pulizzi for pointing to this in his post.