Traditionally journalists like me were sent to events to cover speeches, interview speakers and talk to delegates – we would then write up the event and it would be published. Events were places where ‘news’ announcements were made.
In many ways this still happens but it happens in real time and across different media – text, audio, video, pictures in articles, tweets, blog posts, location service check-ins etc.
But events provide an even more powerful platform for content generation thanks to:
- Mobile devices that enable us to publish from the palm of our hand
- Tools that enable all delegates – not just journalists – to publish instantly a range of different types of content, from pictures to audio.
And so we now have places where people participate face to face and online and at the same time. The result is content and lots of it.
Events that are more particpatory seem to provide more buzz as people are more engaged and want to share that.
So, if you want to generate content, bring together some interesting people who have interesting things to say, provide very decent wi-fi and watch the output of content.
And the great thing now is that events mark the start of a publishing process as people go away and reflect on the event and write follow-up blog posts. This is why I curate event content.
This post-event publishing can extend the life of events considerably not only through blog posts etc but the conversation and discussion around them.
It seems to me that with a constant flow of information people are more keen to get together to share stories, strengthen online connections and learn from each other. Add to this the fact we like sharing and you can see why events are so good for generating content.