Excellent presentation on gamification – using game design in non-gaming contexts – from Sebastian Deterding a German UX designer and researcher.
In the presentation, Deterding points to some online services that are using gamification:
Mint – a way to manage your finances
Nike Plus – a way to get you running more
Nissan Leaf driving challenge – a challenge for drivers to drive more efficiently
Play Nice.ly – a game for debugging code
Health Month – set yourself targets to get healthier (over a month)
Club Psych – game based on a hit TV series
Barcode Hero – a shopping game
He also talks through the three big challenges for getting gamification right:
- Creating meaning – connecting with users' passions, interests, goals
- Enabling mastery – how to let the user gets the sense of progressing
- Providing autonomy – how to create a sense of freedom and letting users feel curious
It is a great presentation and well worth 50 mins of your time.
[H/T the Usable Learning Blog]