Jeremy Copp, VP for mobile in Europe at comScore set the scene at today’s Mobile and Video in Recruitment conference with a set of stats on the UK mobile market.
He rattled through a lot of numbers, which I believe will be shared after the event. I managed to catch up with Jeremy and he provided me with some of the key takeaways for those working in the recruitment space.
And here are some stats from the session (taken from the Twitter stream – so thanks for the help):
- UK mobile users – 27% have nokia only 11% use apple
- No 1 mobile device in UK is iPhone4…Blackberry Curve is number 2…57% of delegates of the room have an iPhone
- 29.5% of UK smartphones are Android – Symbian is dying, RIM is hanging on but not globally
- 39.1% of UK smartphone/tablets are iOS so far no usage stats just shipped units.
- 44% of UK market have smartphone – growing rapidly – 54% yoy BUT not everyone has one
- UK spent 7.1 bn minutes browsing on their phones in July 2011
- App usage vs browser is 50/50. But app usage growing faster… Approx. 20% yoy
- Mobile fact – 23mill people spent 7.1bn minutes browsing on mobile devices in July 2011 > we’re a busy lot!
- For jobs on mobile GumTree get most views over 500,000 a month, TotalJobs were second.
- 2.8m access job listing on mobile every month and 67% access every day
- Joblisting views through mobile web nearly 3 times that of through apps
- The core job boards attract median age of 26 to 30 on mobile, the old school print classified brands attract 30+ as the median age
- 13 million mins per month spent browsing career sites in UK