Benjamin Ellis, founder of SocialOptic has just delivered a presentation on social tools for the workplace at the Social Workplace Conference.

He shared three questions to ask if you want to know whether or not a vendor is selling social software. They are:

  1. Is it people or data driven?
  2. Is it taught or learned?
  3. is it going to make a difference to the organisation?

[Turn it up – apologies for poor sound]