Tomi Ahonen provided these benefits of mobile to Jobsite’s Fresh Thinking event.

  1. Mobile is the first personal mass medium
  2. Permanently connected
  3. Always carried
  4. Built-in payment channel
  5. Available at creative impulse
  6. Has most accurate audience info
  7. Captures social context of consumers
  8. Enables augmented reality
  9. Offers digital interface to the real world