When it comes to producing content the DJ analogy – mixing up content from different sources to create timely and relevant stories – has been around for quite a while. I first heard it two or three years ago from a former colleague Karl Schneider.
This week I am running a track at the Tru Dublin recruitment unconference on content and to mark that fact I thought I would return to the DJ analogy. I like it because I used to do a lot of DJing (DJ Choppi Cee a few years back) and can see some parallels between playing a party and creating content that is interesting/useful/relevant/fun for readers.
I don’t want to sweat the analogy too much so will just explain the similarities. For example, some key DJ skills:
- Listens and watches the crowd to see what they like/dislike
- Reacts to what the crowd likes/dislikes
- Tries out new tunes
- Surprises the crowd – every dancefloor likes a surprise
- Keeps a store of crowd pleasers – the tunes that will always fill the floor
- Entertains and provides a sense of fun – bit controversial and uncool to say maybe but it is true.
Those are just some but you can see how, as writers, editors, producers we should be doing the same kinds of things with our readers:
- Tracks what is read
- Provides new content based on what people like
- Experiments with new content ideas
- Challenges and surprises readers
- Knows how to bring readers back with tried and tested formats
- Injects fun into the content because we all like the occasional laugh.
And just one last thought. Content producers should always have their floor-fillers. Some examples might include:
- Lists – top 10s etc
- How tos
I could go on, but you get the point. Having DJ’d a lot (and hopefully I will again soon) I can see how the DJ analogy can work for content producers. So, listen and learn, react, experiment and have fun. Sounds alright to me.
PS I’ll be running the creative content track tomorrow at 12.30 at Tru Dublin. Hope to see some of you there.
[Picture credit: Benjamin Chun]