This video from talent acquisition consultancy Social Talent is a great piece of content marketing. Why? Because it provides very useful information about the recruitment market and social media landscape in Ireland, which is of huge value to its clients.
By compiling and sharing this data the consultancy is positioning itself as an expert and thought leader on social media and recruitment in Ireland.
The format of the content is also very useful for showing who the company is – not to be overlooked when you are looking to enagage with current and potential clients.
Clearly some thought and resource has gone into this short video and it shows – it is professional and has a feel of authority about it.
Getting the tone, quality and content right is so important, as I previously pointed out in this guest post on recruitment content marketing for Bill Boorman.
[H/T to James Mayes for pointing this out.]
And here are the out takes.