The statement in this image was something I said at last week’s Stop Doing Dumb Things unconference. Tim Casswell, the artist in residence at the event, jotted it down . . . thanks for the illustration, Tim.

The point I was making is this: that events are where interesting content emerges – new content, conversation around ideas and arguments and counter-arguments. And all this is done face to face so from a journalist’s perspective they are a great place to be. Events bring people together.

Any journalist reading this would say that I am stating the obvious. Journalists have always been sent to events to report on them. In the business to business space, which is where I have mostly worked, events mostly consisted of conferences or awards or press conferences.

However, I have been to quite a few events this year and found that hardly any journlaists attend. They go to the big industry events but outside of these there seems to be little interest.

I don’t understand this as this where you get to meet people and find out new things – which is what journalism is all about. So, journos aren’t attending but luckily the attendees themselves are blogging so we can now look elsewhere for event coverage.

Some event organisers are now using blog squads to harness this blogging power. And some are developing roles to engage directly with their delegate community – I notice Adam Britten is community manager for Crexia events.

And yesterday, events group WTG International launched a new blog HR Insights, which will provide content/webinars etc for its HR community – based around its HR Directors Business Summit.

So, where journalists once were we now see bloggers and event companies themselves.

Not altogether surprising as we are all publishers now but still odd that B2B publishers have pulled back so much on attending events. All to play for if you are an event company though.