I am off to Tru Amsterdam this week to help organiser Bill Boorman with the content side of the event. I’m sure we will produce something similar to the Tru London and Tru Stockholm events.

One thing is for sure, there will be plenty of content – the format of the unconference makes sure of that.

As well as creating content from the event, on day two I will be running a track on Content creation and curation (at 2.15pm in room two). I ran a similar track at Tru Stockholm, which provided some interesting discussion and insights.

I’m looking forward to the discussion in Amsterdam to see how Dutch recruiters and recruitment professionals are using content to build engagement with job seekers. Will there be differences to what their colleagues are doing in Sweden and in the UK?

I am hoping we might also be able to come up with a piece of content from the track in the way we did in Stockholm. There we decided to ask delagates to describe the event in one word – see below for the result.

Note how Bill has used this content to promote the Tru Amsterdam event.