Today web monitoring company Nielsen has published its list of the top 50 UK online brands. I can't find the source on the Nielsen site so am taking the finding from a report in The Telegraph.
Top 10 looks like this:
- MSN/Windows Live/Bing
No surprises here. But the data compares 2011 with 2004 and this shows three things.
- Search is still king
- Social networks/user generated content sites are in the ascendancy
- Offline brands are making their prescence felt online
To highlight these last two points it is worth noting that Argos is the UK's 13th most popular brand online and Blogger (the blogging platform) is 16th.