This post by Felix Salmon is a corker because it lifts the lid on old media prejudices about where the web is taking us – or rather, has taken us and continues to take us.
So the rise of tools and people who aggregate and curate content is a problem in some old media quarters. The charge is that journalists are trained to originate news. Hello – that hasn’t changed. Anyone trained as a journalist knows how to do this and people still want to read it.
No, the reality is there are plenty of excellent writers who are practitioners in their chosen field who are now able to share their knowledge, thinking and experiences. And these people are dispersed around the world.
So, aggregating these voices is an important part of any content job. And so is identifying the stand-out ideas (and the fake ones) and exploring them more. Yep, it is still about that core skill of talking to people and asking the right questions.
Pulling it together, packaging it well (which reamains a challenge) and presenting it to the right people, in the right place at the right time is very valuable – it is a service which readers appreciate.
The richness and quality of non-journalists never ceases to amaze me which is why I so enjoy curating event content. Look at the content from Tru London or ConnectingHR – this is high quality and informed.
Aggregation and curation enable us to get out of an office to events where those conversations with real people take place – and from those conversations comes original content.
And then there is the opportunity to data mine in new ways which will be whole new source of news. I could go on.
[H/T to oldshep for the Felix salmon link]