One of my job search RSS feeds is for social media jobs. Today I thought I would take 10 advertised jobs and create a Wordle of the job descriptions to see if there is anything surprsing.
Wordles work by making words bigger based on their frequency. So, the more a word has been mentioned in the 10 job descriptions I have picked the bigger it appears.
I don't think there is anything surprising. Most employers are looking for skills and experience in the following areas: social media, content, creativity, engagement.
One thing is for sure: these are marketing roles. That makes it more challenging for the likes of me to land such a role. Couple of things occured to me:
- I can understand that businesses put social media into the marketing function but what of other areas of the business that use social media? Anyone who creates content on a regular basis will use social media too. Optimising the rest of the business could be very powerful for businesses
- Other functions in the business such as internal communications, HR and learning and development are starting to use social media tools so I would have expected to see some roles advertised that reflect this. That is not the case – not so far anyway.
- The job descriptions make little play of internal engagement with social media ie these are outward facing roles. Surely this is a missed opportunity as other teams within businesses will be using social media tools internally and externally. Will social media become siloed in marketing?
The job descriptions used:
- Social media creative lead
- Social media community executive
- Social media analyst
- Head of acquisition marketing/social media marketing
- Social media account director
- Social media content producer
- Social media director
- Social media manager
- Social media consultant
- Digital social media analyst