Last week I went to the Design for Persuasion conference in Belgium. One of the speakers – I think it was a colleague of BJ Fogg – pointed out something very obvious which is important in design. That is that the realities of human nature are this:
- We are lazy so like to take the path of least resistance
- We are pack animals so are social creatures
- We are creatures of habit – we like routines
So, always remember these factors when designing web pages.