. . . you have to innovate and probably try a different approach. That seemed to me to be the lesson from this story on the development of an electric supercar.
At relatively low cost and short timescales a team of car experts got to work on devloping the car. Sourcing of parts included the shell of a Lotus Exige from eBay.
This is the quote that says it all.
"If this were Ford it would have taken years and millions of pounds to develop. Big car companies are very conventional. We can keep it small and can make decisions quickly. They get bogged down in management systems and find it hard to be innovative," says Ian Doble, the project leader.