Thought-provoking piece sparked by last week's Association of Online Publishers conference in London.

Take a look at the B2B sector and you see that the direction of the bigger publishers is away from news and towards content that helps readers and users do their jobs better.

This, though, was the most compelling point . . .

Demand Media runs eHow, a site that delivers regular doses of US-style “how to” journalism to around 32 million unique users every month. This is slightly more than the number of uniques generated on a monthly basis by Mail Online, Britain’s most popular national newspaper site. Yet eHow employs no writers.