Great post here on how to use tools such as Twitter to drive engagement with your content. Note to me: start doing this stuff now.

In the post there was a word of warning on using automation tools to ease messaging between different networks. I have just stopped tweeting direct into my Facebook profile for this reason . . .

A word of caution. While all this automation can sound like a blissful thing, you may find your amplification efforts more effective if you take the time to customize your updates and the way you refer to your content in slightly different ways for different networks. I can’t put my finger on it exactly, but followers on Twitter react in different ways than friends on Facebook or connections on LinkedIn.