I was sat in a web editors' meeting yesterday and the topic of digital journalism cropped up. The discussuion that ensued highlighted the differences that exist under the roof of one large company – we have many brands that are in different stages of transition moving from print only brands to multi-media and online brands.

So, one editor of a big online brand made the point that as a company we have been talking about journalists becoming multi-media producers for two years and that journalists should 'get it' by now and that it is the responsibility of managers