Like this post from Paul Bradshaw looking at how German newspaper Bild had the idea to give people cameras to take pictures for the paper – citizen journalism in action.

What's interesting is Paul's development of the idea into a revenue genertaing one. Where's the money? In selling the cameras – not what a publisher would have thought of as a revenue stream. 

That's exactly how business has to develop now – taking on new business concepts and sales opportunities from them